Sequentia Environics adds new strategist to growing team

10.14.08

Toronto, Oct 15, 2008 – Sequentia Environics is pleased to announce the addition of Tamera Kremer to the agency's growing team, in the role of Strategic Consultant.

In this role, Tamera will provide strategic counsel for Sequentia Environics' clients on next generation search engine optimization strategies that blend organic search marketing with social media and customer community building, incorporating branding, user experience, consumer and business intelligence as they relate to business communities and the Sequentia Environics methodology.

Tamera brings to the agency 15 years experience in interactive creative, strategic planning and execution, integrated launch campaigns, and developing customer lifecycle relationship building strategies with top-tier brands in both Canada and the United States. She began her career in Los Angeles and has led digital strategies and programs for General Motors of Canada, Sharp Electronics, Budweiser Canada, Labatt Blue, and beer.com.

"Tamera's appointment supports Sequentia Environics' clients with best in class SEO, search, and integrated social media expertise," said Jennifer Evans, founder and president. "There are more than 15 billion searches made by more than 200 million North American B2B and B2C consumers every month; Tamera's experience in developing client search strategies will help our clients connect to their customer communities to drive customer acquisition, engagement, revenue and profitability."

In addition to her responsibilities at Sequentia Environics, Tamera will continue to work with her clients at Wildfire Strategic Marketing, a customer communications consultancy she founded in 2005 that specializes in integrating digital and social media strategies with traditional marketing best practices. She shares her innovative, integrative and ignite marketing philosophy on her blog and at speaking engagements across North America, including the upcoming October 2008 Digital Marketing Conference in Toronto. Tamera will also continue to lead SustainabilityCamp, an annual conference in its first year in Toronto focused on helping businesses develop sustainable and eco-friendly solutions in a creative economy.

"Sequentia Environics combines digital tools, content development, business strategy, and real campaign measurement to elevate their clients to another level of business success. I am eager to join this exciting team as a consultant and add my strategic and program experience to their portfolio." said Kremer.

About Sequentia Environics

Sequentia Environics is one of North America's leading online marketing and customer communications consultancies and has served clients in North America, Europe and Australia since 2002. Sequentia Environics' partnership with Environics Communications allows clients to benefit from the combined services of social media, search marketing, public relations, public affairs and event marketing. As part of its unique offering, Sequentia Environics engages diagnostic content, online tools, & analytics to drive customer acquisition, engagement, revenue and profitability, and connect clients with their customer communities.