Yahoo! Canada Chooses Environics Communications

TORONTO, Mar. 27, 2008 – Environics Communications today announced it has been hired as the Canadian public relations agency of record for Yahoo! Canada, a leading Canadian internet destination that reaches more than 16.5 million online Canadians each month. Environics will deliver a comprehensive range of communications services including media relations, executive profiling, and strategic and creative counsel to support the vast reaches of Yahoo! Canada.

"Yahoo! Canada continues to pioneer online content delivery while guiding the search efforts of millions of Canadians each month," said Bruce MacLellan, president, Environics Communications. "With roughly 75 per cent of Canadians now online, our communications work with Yahoo! Canada will be tailored to reach not only traditional media, but also anyone with an Internet connection and an opinion. We look forward to this new and exciting assignment."

Yahoo! Canada is a favourite starting point for online Canadians, offering easy access to web search, free email, instant messaging, music, local and world news, sports and more. The company’s open platform encourages contributions from developers and is one of the top sites for advertisers looking to reach their target audiences online.

As a leading source of information for Canadians, Yahoo! Canada records more than 85 million search engine queries a day; and more than one out of every eight minutes spent online in Canada is spent visiting Yahoo! or a Yahoo! partner site.

About Yahoo! Canada

Yahoo! Canada Co. is a leading Internet destination that provides online products and services to meet the needs of Canadians and offers a range of tools and marketing solutions for businesses to connect with Internet users. Yahoo! Canada services Canadians in both English and in French through its sites, www.yahoo.ca and www.qc.yahoo.com. In Canada, Yahoo! sites were visited by more than 16 million Canadians in February (comScore Media Metrix, February, 2008). Yahoo! Canada is headquartered in Toronto, Ontario.