Environics Communications Goes Wild

Toronto, February 20, 2008 – Environics Communications Inc. has been selected as the public relations agency of record for World Wildlife Fund Canada (WWF-Canada), one of the country's leading conservation organizations. Environics will provide a range of communications services to support WWF-Canada's conservation programs and partnerships.

"Working with WWF aligns perfectly with our goal to be the greenest public relations agency in North America. As we green our company internally, it's an honor to help WWF green the planet," said Bruce MacLellan, president of Environics Communications.

Recently, Environics embarked on a series of ambitious and measurable actions to reduce its own environmental impact through reduce/reuse/recycle programs. The agency has also started working with the Pembina Institute to plan and execute its climate change strategy in order to become carbon neutral by the spring of 2008.

"We were impressed by Environics' understanding of the communications dynamics of corporate and not-for-profit environmental partnerships, and their genuine interest in sustainability," said Pamela Davis-Ross, vice-president, Marketing & Donor Relations, WWF-Canada. "The fact that they practice what they preach by greening their own offices confirms their commitment and makes them an ideal partner."

WWF-Canada is tackling some of the most daunting conservation challenges facing the country, as well as the broader international community. The organization's energies are directed to building meaningful commitment in all sectors to address climate change, engaging individual Canadians in reducing their carbon footprint, working with government and industry to recover cod stocks off the Grand Banks, and supporting leading-edge research to protect Canadian wildlife and habitats.

About WWF-Canada

WWF was established in 1961 and operates in more than 100 countries, with over five million supporters worldwide. WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature by conserving the world's biological diversity; ensuring that the use of renewable natural resources is sustainable; and promoting the reduction of pollution and wasteful consumption. WWF-Canada's main office is in Toronto, with regional conservation offices located in Yellowknife, Vancouver, Prince Rupert, Edmonton, Ottawa, Halifax and Havana, Cuba.